When using mind control techniques you have to use the right words in forming a question that will manipulate, deceive and persuade your target person.
For example, there was a psychological and behavioral experiment conducted by one of the leading scientists in the field of memory, Elizabeth Loftus, in the 1970s. In this experiment, she made people in a room view images of an accident between an automobile and a pedestrian. In the said images, the automobile (a red Datsun car) was shown together with a yellow Yield sign (traffic light) in the scene of the accident.
After some time, she asks the group of people, “Did you see the Stop sign (red traffic light) together with the red Datsun car (the automobile involved in the accident?” The funny thing is, most of the people answered yes. Of course the correct answer must be in the negative because the sign was the yellow yield sign.
The implication of this experiment is that if you use the right words in forming your question in such a way as to verbalize the information that you want to be altered, the memory of the other person is altered in your favor.
The trick is that people, more often than not, refer to association. The good thing is that the human language is so diverse that a word in a sentence, even though it is a synonym, can actually change the entire context that the person is reacting upon, and this is one of the main mind control techniques that you will see people using all the time.
When you think about it, a sentence can mean the same thing but still generate different responses.
For example, you can ask a person about the importance of his role as a citizen during election time, with the hopes that you can get him to vote. You may ask two different, yet very similar questions: “Do you know how important it is that you vote?” or “Do you know your importance as a voter?” Note that you merely want that person to think about his duty as a citizen, which is to elect officials.
However, a person who is asked the second question is more likely to be affected by the topic at hand. That is because you made sure that he is going to answer a question that is more appealing for him. You made him a character in that story that you are trying to paint.
The right words in a question also involve senses that are more appealing to a person. You know that there are people who are more likely to decide according to what they see, and there are others who are more affected by the sound of the product.
If you are trying to sell a guitar, a visual person would probably buy according to what he already saw on the stand, and there is no point in making him test it out for the sound – he is already “sold” the moment he saw it. An aural person, on the other hand, is more likely to buy from you if you ask him if he wants that guitar on the shelf that gives a rich, full, and bright sound. Note that you are offering the same product, but you are asking about the senses that appeals to them more.
If you want more mind control techniques like this then check out the site I have linked to in this article.
One of the most powerful covert hypnosis techniques is called the ‘agreement frame’ (or the Yes-Set). What this essentially means is we’re getting people to respond with a sense of agreement, so that all the other suggestions are being agreed to as well.
Now one of the new things that this particular piece has is the inclusion of what we call ‘decision criteria’. In order to make a choice, to make a decision, this person has certain criteria inside their mind, certain ideas or checklists that have to be ticked off. And we’re making sure that we’re ticking off every one of those points as we go through our covert hypnosis speech.
Now again, we’re using a lot of implication. In this example we’re talking about the kind of things that our potential new client really liked about us. But rather than talking about it directly, we just mention it casually, and allow his mind to make the connection itself. You see, every time someone makes a connection inside their own mind it seems much more their own idea. And who’s going to resist their own ideas?
We’re also making use of the ‘consistency principle’ which is another extremely powerful covert hypnosis technique.
When someone says something in public, then there is a lot of social pressure inside themselves, and externally, for them to conform to that particular image. They have to be consistent with their own statements. So by reminding this person, this potential client, of some of the things they said about us, about how they liked us, the client begins to have to conform with his own opinion. So if someone likes someone, they are more likely to actually hire them.
We’re also using ‘embedded suggestions’ to seed ideas, to plant ideas, about making decisions about hiring us, and about feeling good about that choice later on. And those you can hear time and time again throughout the text.
One of the new principles that we’ve used this time is this idea of ‘creating future memories’. We’re creating the sense of jumping into the future and allowing the client to test having our team at his offices, and make sure this is the thing he actually wants.
Now, I know by this stage that we’ve checked all the other ticks off the box. I know that this client will actually like working with us, which is why I have no qualms about moving into the future with him, and getting him to experience this for himself.
If HE knows that he likes working with us now, of course, he’ll have checked off that other little missing piece in his decision-making strategy.
Now to reduce pressure, we’re actually doing a ‘take-away’ on the decision.
We’re saying, “…I don’t want you to make this choice until…” So by taking the pressure away, you create some space in which the mind can breathe easy and relax, and actually run through this future memory a little bit more fully. So by the time we get to actually offering them the choice, making time for the decision itself, he’s really come to his own conclusion.
Before that time of course, we’re going to have him practicing feeling good about making this decision. This is an incredibly powerful covert hypnosis technique and the reason why we use it is because in order for someone to make a long-term decision, they have to keep feeling good about that decision afterwards. Otherwise, all that they’ll get is what’s called ‘buyer’s remorse’. And everyone’s had buyer’s remorse.
We buy something on an impulse, from a shop, we go home, we look at it and say, “Why did I do this?”
Now, in a situation like this, where a firm of accountants is about to be hired, you can change your accountants. And in order to prevent that happening, we want to make sure right from the outset that the client is happy at every stage of the way. Now part of that will involve, of course, us doing good work. And that’s fine.
That’s our responsibility.
The other part of course is to allow the client to feel good about the decisions.
And he has to practice doing that if he’s not used to it.
Now at the end of the whole piece we leave him an open-ended choice, or at least a seemingly open-ended choice. The decision has been set up so carefully that really he only has one choice, and that is to choose us. And to help make that matter happen, we’re also using ‘power words’ like ‘now’, ‘instantly’, ‘immediately’. These are words which give the unconscious mind a call to action.
So, this is a simple breakdown of the kind of things you’ll be learning soon. I hope you’ve enjoyed this as we come into the end of this particular CD.
In this example of Conversational Hypnosis in action, your purpose is to persuade a client to buy something that would be useful for him to have. You see, sometimes people have difficulty making up their minds. Maybe there are too many facts to process. Maybe they don’t quite realise the many ways in which your product or service can actually help them. Or maybe they just have a very poor ability to make decisions and feel good about them.
In this example, you can help a client make up his mind, and feel good about this afterwards, without the pressure of any hard sell. Now, I’ve specifically chosen a slightly more complex example from a different industry, to give you an idea of how you can use Conversational Hypnosis in really ANY setting.
So let’s begin:
“Well, thanks again for spending your time talking things through with us. You’ve given me a clear idea of what you want, but, to be sure, just allow me to check. I want to make sure that I have things right. Now you want a firm that can handle international accounts, that gives you a personal service, that’s friendly and reliable. You want people that know their job, and can understand your business. You have an unusual business for the retail trade, so it’s not enough to have accountants who are experienced in the retail trade. They really need to know your unique business and how you work.
“We’ve had our team in your offices for a few weeks now. And you’ve seen the rapport, you like the rapport, because it shows that the accounts team actually understood the way that you do business. In fact, we’ve already shown you a few ways in which you can bypass a regulatory problem, and get rid of a headache that’s been dogging you for years.
“So you like the team, and the work they’ve done. We understand your business, and have international experience. You were very complimentary about them, for which I have to thank you. Now, I really don’t want you to make up your mind to engage us until you are certain that this is the right choice for you. I guess you’d really have to consider what it would be like to have our team helping you out whenever you needed us. You’d have to think about our team being there for you in the long run. You need to know how they get on with your staff, how friendly they are when answering questions, how proactively they take their job – as an example, with this regulatory suggestion, that they made during the first visit.
“But more importantly, you’d have to be sure that we can back you up whenever the going gets tough. You’ve seen the team under pressure already. And I really don’t know how much they impressed you. You certainly seemed to like it at the time, but you must be sure that this is the kind of result that you’d want to have whenever you’re up against the wall. And only you can answer that.
“All I know is that when you’re choosing us to handle your accounts, you should feel only the relief of knowing that you’re in great hands.
So I guess the next thing to do is ask. Do you have any questions for me?
Or are you happy that you have all the information you need right now to make the right choice.”
So that is a perfect example of conversational hypnosis to convince a client or prospect to buy something. Make sure you use it wisely.